- Domain name in .com TLD with and without dashes (postfixtutorial.com and postfix-tutorial.com, with an Apache 301 redirect of postfixtutorial.com to postfix-tutorial.com)
- Title of Home Page ("Postfix Tutorial")
- H1 Heading Tag on Home Page ("Postfix Tutorial")
- Keyword as one of up to 10 meta tag keywords (first one is 'postfix tutorial')
... then if you follow basic SEO principles (see below) you can get page 1 of google pretty quick (in this case 10 days from May 19 to May 29th). Take a look at our timeline:
| Date | Action |
April 2, 09 | Domain Registered, Placeholder site, URL submission to search engines (google. yahoo, msn) |
May 19, 09 | Site deployed with content, Delicious.com, Flickr.com, Digg article |
May 22, 09 | 1st listing on page 1 of msn.com, 4th listing on page 1 of Yahoo.com, and Page 12 of google.com |
May 24, 09 | Google Page 16 (changed "Postfix-Tutorial.com" to "Postfix Tutorial" in H1 tag and title) |
May 29, 09 | Google Page 1 (10th position) |
May 30, 09 | Google Page 1 (9th position) - Yahoo Page 1 (2nd position) - MSN Page 1 (1st position) |
The only basic SEO principles used were a bookmark on delicious.com, an article digg.com, and placement of some comments on a few leading online discussions, and some Flickr.com photos (all submitted to search engines). This is with a score of only 35/100 on websitegrader.com. No paid Adwords or any other commercial work - although I have now placed an Amazon advertisement for my least disliked Postfix book.
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